We chose you over CVS... and we would do it again.
It’s time for some honesty, Herbstrong Fam.
For years, we’ve poured our hearts into creating CBD products that are genuinely handmade, natural, and crafted with a personal touch. We’ve always believed that you, our customers (family), deserve the very best—not mass-produced, diluted versions of what we stand for.
Herbstrong has never been easy, we've had to come up with creative solutions for many issues over the years. Many of you have been here with us through it all.
Today, we’re spilling the tea because we’ve found ourselves at a critical crossroads and aren’t ready to throw in the towel yet.
THE CHOICES WE’VE MADE & COMPROMISES WE WOULDN’T CONSIDER:
You might not know this, but we've had opportunities to put our products on the shelves of major retailers—the CVSs and big box stores of the world.
For most, this is the ultimate dream: wider distribution, massive exposure, and a significant boost in sales. It's the path of least resistance to rapid growth.
But for us, it felt like a compromise we couldn't make.
We believe, by being transparent, we can motivate our amazing community (you) to help us spread the word, share your stories on social media, tell your friends and family, and think of Herbstrong when you need to restock on CBD - we can overcome almost any challenge. The energy and love for Herbstrong that we see everyday from all of you is powerful but you can’t help if you don’t know there is a problem. So, this is us asking for your support.
When Herbstrong launched in 2017, CBD was not a widely known or accepted remedy... as it is today. Our decision to stay out of big box retailers has given the competition a decent chunk of our sales. I am sure you can imagine the impact it has had on our accounting.
Operating as an independent CBD company comes with hurdles that larger corporations don't face. We are quite literally a small, family run operation and we don’t have the budget to throw at a huge marketing agency that can get our ads approved by Facebook or cut through the red tape that is blocking us from a potential customers that would truly benefit from our product. But, we do have you.
We’re facing financial pressures that threaten our ability to continue doing what we love: crafting the natural, handmade CBD products you've come to trust. We’ve held firm to our promise of quality and connection, and now we're asking you to hold firm with us.
